Here are the seven key points that help us in creating extraordinary radio advertisements:
Selecting the right timing:
The first and last quarters are cheaper, and advertising in these slots is beneficial. The ads must be powerful enough to create an impact on the audience. The approach must be novel and influential.
Once you advertise in the costly cycle, moving on to first or last quarters will help in saving the money. Since this medium of radio is closer to the people of all classes rather than any other media, advertising will yield good results. The ads must be catchy and should blend well with the script.
Advertising rates on the radio are affordable than TV. The rates depend on the season and more the number of advertisements, lesser will be the price. Brush up your negotiation skills and create a brand for your product! Good deals are always available, but you need to keep your view open and grab them at that particular instant.
Keeping up high production values:
The production is simpler in radios rather than in television. But, the benefits should be prioritized. An excellent and imaginative script that is strong in content, base voice with warmth and confidence, music and sound effects form the best thrilling advertisement. Since the programs are not visual, it is essential to maintain the right pitch of the voice. The tone should not be too high or low. The right aura is a must. The advertisement should have a perfect clarity from the beginning to the end.
Importance of the casting:
The right script combined with the perfect voice is a must. Bad timing and voice will ruin the most excellent script. Timing and presence of mind are the most required qualities. Before hiring any RJ, make sure you observe all the skills required for this job. The skill set has to be matched as regretting later will not help. Listening to the voice tapes and recordings across the globe will help in getting better ideas and clarity.
Targeting the right audience:
The types of ads have to depend on the region and the class and standard of the people. It has to suit their requirement. Unnecessary content will not be encouraged by the audience. Identifying the right audience will help in the success of your business by turning them into potential customers. Go through the program list and timings too to place your ad in a suitable slot.
The frequency of the ads:
Once told is often forgotten. Playing an ad once in a week or month will not help. It has to be played at least thrice a day to get familiarized with the audience. But make sure, it is not aired too often as it will create boredom and monotony. Once it sinks in, the sales will be influenced.
Power of the script:
Even though we have the best talent, production, right timing and unlimited potential, without the right script everything will be a flop. Content is the king. Professional ad makers or copywriters can assist in this aspect. With fantastic voice and sound effects, the ad can be made mesmerizing. Before airing an ad, listen to all other ads and make a note of how many are impressive and how are they able to create an impact.
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